Hey y’all I’m Naomi Lacel, owner of J Lacel. I am 25 years old, and just received my MBA in marketing! I value a lot of things especially my family, friends, faith, fitness, traveling, and caffeine!! I strongly believe in the power of prayer and the power of empowering others. I really have a passion for fashion and everything that goes into my business. I am so grateful for everyone that shops small and chooses to #SHOPJLACEL . Thanks for stopping by stay blessed and beautiful. Xoxo, Naomi Lacel 

Thank you for stopping by to get to know us a bit more!

Every story has a beginning. Our story began in 2015 when two friends, Jessica and Naomi Lacel, took a very huge leap of faith and decided to turn their written down notes and dreams of owning a boutique into a reality.

Jessica 26, and Naomi 23, met while attending St. Anthony Catholic High School in 2009. Jessica received her MBA in Marketing from the University of Incarnate Word, where  Naomi is currently pursuing her MBA in Marketing also. As of March 1, 2018 Naomi Lacel took over full ownership of the online store, however Jessica remains her right hand man as manager.

J Lacel launched as a social media based boutique and we occasionally did pop up shops around San Antonio, Texas. A year after we opened, we proudly launched our website and we are so happy we did!!



J Lacel Boutique is a affordable contemporary online boutique for a stylish city life. Fashion is our passion, and we want you all to get as excited as we do when we shop!. We want our shoppers to feel empowered and beautiful when wearing their clothing from J Lacel.  Our clothing and accessories are carefully picked to give our shoppers the trendiest fashions.

J Lacel Boutique strives to make every shopper happy. Our mission is to provide excellent customer service, quick order processing, and quick shipping! Such amazing friendships have been formed within this past year with our shoppers and we are so grateful.

We believe in shopping for a cause. We have been so blessed over the years that we make it a priority to give back to our community by partnering with local non profit organizations. We are blessed to be a blessing.