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Our Story

 Thank you for stopping by to get to know us a bit more!

Every story has a beginning. Our story began in 2015 when two friends, Jessica and Naomi Lacel, took a very huge leap of faith and decided to turn their written down notes and dreams of owning a boutique into a reality. J Lacel started exclusively on social media ( #shopjlacel), and also participated in occasional pop up shops in San Antonio, TX.


   Jessica 26, and Naomi 23, met while attending St. Anthony Catholic High School in 2009.Naomi entered as a Freshman and Jessica was a Senior. They remained friends and reunited in  college at the University of the Incarnate Word. Jessica received her MBA in Marketing and Naomi currently attends as a full time student working towards her MBA in Marketing as well. As of March 1, 2018 Naomi Lacel took over full ownership of the online store, however Jessica remains her right hand man as manager. Not only does Naomi love clothing, but she also loves to give back, and believes that shopping should be fun. J Lacel believes in shopping for a cause, and gives back to different organizations in the local San Antonio community. We are blessed to be a blessing!   

                                                                                                                                                         J LACEL is a affordable contemporary fashion retailer for a stylish city life. Fashion is our passion, we want you all to get as excited as we do when shopping. I want the shoppers to feel empowered and beautiful when wearing their apparel from J Lacel. I also want our customer to feel as unique as the pieces that they buy and wear from J Lacel. Such amazing friendships have been formed within this past year with our shoppers and we are so grateful. J Lacel Boutique would not be possible without God, family, friends and shoppers. I am very excited about the future and cannot wait to see J Lacel continue to grow.    Xoxo, Naomi Lacel